Dreams Upon A Time
A final project of UIUX studies. An E-comers website for buying clothes and accessories that was built for my best friend, a fashion designer that wanted to build a young, trendy and innovative brand Which incorporates values and reference to the environment
CLIENT
Betty Mayer
ROLE
Product Designer
BRIEF
Creating a young, trendy and innovative brand Which incorporates values and reference to the environment
For This Project I Used
Brand Values
Target Audience
Career women with little free time which is important for them on the one hand to be innovative and trendy And on the other hand with values and environmental awareness
Interface
A sales system of consumer products from the fashion field
Competitors
"Designers" category in the field of fashion The middle category between "haute couture" For Commercial Chains (H&M, ZARA)
Challenges
- Buying a complete clothing system on the same page (time = money)
- The textile and fashion industry are known to be polluting and not environmentally friendly
Solutions
- Possibility to buy a complete clothing set on the same page
- Use of natural and recycled materials
- Dyeing fabrics from natural materials
- Delivering Positive Messages (Innovative and Trendy Visual Texts)
- Contribution of 10% of all revenues to the community
Style Guides
Design Process
- Site Map
- Wire Frames
The Final Outcome
