A final project of UI/UX studies
An e-commerce website tailored for a visionary fashion designer, who aspired to establish a youthful, trendsetting and eco-conscious brand, imbuing it with values and references to environmental sustainability.
CLIENT
Betty Mayer
BRIEF
Creating a young, trendy, and innovative brand which incorporates values and reference to the environment sustainability
ROLE
Product designer
UI/UX designer
Brand Values
Target Audience
Career women find it crucial to strike a balance between staying on the cutting edge of innovation and trends while upholding values and a strong sense of environmental consciousness.
Interface
A sales system for consumer products in the fashion industry. My focus is on delivering a seamless, user-friendly experience that caters to the needs and preferences of fashion-conscious consumers.
Competitors
"Designers" category in the field of fashion. The middle category between "haute couture" and ready-to-wear (H&M, ZARA)
Challenges
-
Buying a complete clothing set and accessories while staying on the same page
(time = money) - The textile and fashion industry are known to be polluting and not environmentally friendly
Solutions
- Possibility to buy a complete clothing set on the same page
- Use of natural and recycled materials
- Dyeing fabrics with natural materials
- Delivering Positive Messages (innovative and trendy visual texts)
- Contribution ten percent of all revenues to the community
Style Guides
Design Process
- Site Map
- Wire Frames
The Outcome
